Toronto - Tuesday, May 16th, 2017
Calgary, AB, May 15, 2017 – Canwest Productions Inc, Western Canada’s largest independent tradeshow producer, and SX Marketing announced today that Canwest has successfully completed the acquisition of SX Marketing’s portfolio of adult-themed shows including the Everything To Do With Sex Show (Toronto), Everything To Do With Sex Show (Halifax) and the Montréal Salon de l’Amour et de la Séduction.
The three sexually themed shows have become the largest consumer romance shows in each of their respective markets. The Montreal show has operated for the past 24 years while Toronto is entering its 18th year and Halifax
reaches its one decade anniversary this year.
Canwest has produced similarly themed shows in Manitoba, Saskatchewan, Alberta and British Columbia for the past 18 years under the brand Taboo Naughty But Nice Sex Show, making the Eastern and Maritime’s shows the
Branding for the newly acquired Halifax and Montreal shows is expected to remain the same, noting that each of these shows has very strong brand equity in their respective markets. The Toronto show will be rebranded to Taboo Naughty But Nice Show in an attempt to freshen it up and vend it in with the 5 other Taboo shows across Canada.
The operations of the new shows will be managed from Canwest’s corporate head office located in Calgary. Kevin Blackburn, Managing Partner of Canwest Productions, said, “Today is a big day for our company as we bring together two strong, highly-complementary businesses to form a national leader in the consumer romance shows category. It’s good for us but more importantly, it’s good for our industry and exhibitors.”
President of SX Marketing, Joel Levitt said, “When we started to consider selling the shows to enable to focus on some of our other business interests, we wanted to make sure that we sold to the right party; someone who fully understood our business and shared the same dedication and passion that we have for so many years. We have always respected the deep experience and work of Canwest’s leadership and team and know they are capable of growing these three shows.”
Canwest Productions Inc is led by a talented management team with over a century of combined experience in event and tradeshow production and marketing:
Canwest’s tradeshow portfolio includes the Taboo Naughty But Nice Sex Shows (Vancouver, Calgary, Edmonton, Red Deer and Regina), Calgary Woman’s Show (Spring & Fall), Baby & Tot Show (Spring & Fall), Victoria Boat & Fishing Show, Tattoo & Arts Festival (Calgary & Edmonton) and their recently acquired bridal shows - The Wedding Fair (Calgary and Edmonton).
“The addition of the sex shows in Toronto, Halifax and Montréal brings our total tradeshows to 20,” says Blackburn. “We couldn’t be more proud or more excited as we look towards the future opportunities that we’ll be able to offer our exhibitor partners and customers.” Exhibitors interested in participating in any of Canwest’s tradeshows are invited to call (403) 242-0859.